Why KFC became KFC — and why the old myths still won’t die
Fast-food chain KFC rebranded in 1991 to modernize its image, debunking persistent myths about mutant chickens and state trademark fees.
Beat
Fast-food chain KFC rebranded in 1991 to modernize its image, debunking persistent myths about mutant chickens and state trademark fees.
Choose which optional cookies this site may use. Page views are also counted anonymously, without cookies or identifiers, for every reader.